What is Pay Per Click?

PPC stands for pay-per-click, a term commonly used to describe digital advertisements. As the name suggests, advertisers pay a fee for every one time their ads are clicked. When you search for things on search engines and see certain ads in the search results, these ads are digital ads or PPC ads. Digital/PPC ads are also graphical ads you see when you are surfing websites.

Popular platforms for Digital/PPC Advertisements are search engines (Google, Yahoo and Bing etc.) and social media platforms like Facebook, Instagram, Linkedin etc.

PPC Management

Consumer behaviour has changed. Today, whether a consumer becomes your customers boils down to micro-moments—decision-making in a matter of moments. PPC advertising is key in ensuring your products/services are made known to the customers during such micro moments. Platforms such as Google Adwords and Facebook Ads are crucial for businesses.

#Archerfish’s team of PPC management can customize strategy and reports tailored to your needs. We are here to give you support and guidance to help accomplish your goals in brand awareness, lead generation and conversions.

Our Pay Per Click Services

PPC Audits

If you run your own PPC Campaign, you will realise that there are plenty of confusing optimization options. #Archerfish can audit your current campaign’s keywords and bid strategies, providing recommendations for best ROIs.

Search Advertising

Engage consumers with data-driven ads and a paid search strategy that influences across devices and platforms. We will reach them when are discovering new products or ready to make a purchase.

Google AdWords

Our Google AdWords specialist will be able to help you generate leads, increase brand awareness and convert customers at the lowest optimized cost.

Display Advertising

Accurate targeting will ensure your Image Ads reaching your desired customers when they are spending their time online.

Social Media Advertising

#Archerfish can help you with paid social media advertising campaigns on major platforms like Facebook, Instagram, Twitter and Linkedin. Be it branding or lead generation, our strategies will delivery healthy ROIs.

Remarketing & Retargeting

Remind your customers and increase conversions by delivering digital ads to a consumer that had previously visited your website - as they browse other sites on the internet.

Pay Per Click Process

PPC campaign strategy

Based on your advertising goals, we will craft a customized PPC strategy to suit your budget and campaign type.

Keyword Research

#Archerfish stay on top of keyword trends of various industries. This allows us to refine search campaigns and ensure content remains relevant, translating to lower cost-per-clicks.

Ad Creative development

Our creative team will ensure that your Display Ads represents your brand, stands out from the clutter and delivers a high click-through rate.

Campaign Set-up

Efficient campaign set-up ensures your ads reach your target audience with no delay.

Bid Management and ROI Tracking

Through monitoring and adjusting keyword bids, we will work with you to optimise your ads, ensuring the best ROI on your ad investment.


We report weekly on the campaign's success on the chosen keywords or banner choices.

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on Your Digital Ads

We will help you to achieve your goals and to grow your revenue.