Lead generating SEM through Google Adwords

AboutThe Client

Medica Solutions Pte Ltd – Distributor and wholesaler of health foods

Although having a newly revamped website and e-store, Medica Solutions has limited web traffic which directly resulted in poor online sales.

The Issues

Low Traffic to Website

Organic traffic to website is poor.

Poor Performing E-Shop

E-Shop conversion rate was low due to low web traffic.

Lack of SEM for web traffic

Client did not engage in any form of SEM to grow online segment.

The Solutions

The main objective was to drive online traffic to the website and e-store. To do this, Archerfish reviewed the online marketing strategies for Medica Solutions and implemented data collection points. Archerfish then developed a strong SEM campaign to boost traffic and conversions from the e-store.

Step 1 – Marketing Audit

Archerfish conducted an audit on Medica Solution’s marketing practices and identified undesired marketing practices to be scrapped. A proposal for an online marketing campaign was also put together.

Step 2 – Data Collection

Google Analytics was set up and installed in key pages of Medica Solutions’s website in order to track user behavior.

Step 3 – Digital Marketing

A digital campaign was proposed and launched with ads in Google Search and Display, as well as on-site and off-site remarketing .

The Results

Google Search Network Ad Campaign

$1.02 vs $2.10

Half the average cost-per-click than Google estimates


New user increase

6612 vs 2200

3 times more impressions than Google estimates


Website traffic increase

178 vs 90

2 times more clicks than Google estimates

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