G-DYNA Pte Ltd is a local SME dealing with import/export and retail of household essentials.
With one traditional brick-and-motar store, Gdyna Pte Ltd relied on 3rd-party e-commerce platforms like Qoo10 and Shoppee for their online sales.
G-DYNA’s only digital presence was their Facebook page
G-DYNA had no corporate identity which hinders brand awareness and recall
Margin was heavily eroded when G-DYNA made online sales through a 3rd party
Without digital marketing, G-DYNA was missing out on a large online customer segment of young bargain hunters
The solutions was to develop their own online shopping platform and take away their reliance on 3rd parties. G-DYNA partnered with Archerfish to develop their online store and also execute a digital marketing strategy that will drive online users to the new e-store.
We developed a e-commerce website that is responsive across all devices and centered around conversions. The sales process is user-friendly and designed effectively to reduce dropouts.
A logo was also designed for GDYNA to start building their brand online.
Acquisition campaigns on Google and Facebook was setup in order to drive relevant traffic to GDYNA’s new website. Furthermore, activation campaigns via display retargeting have been managed to enable conversions of online purchases directly.